As a namer, one rule I tend to be adamant about when it comes to helping name a particular type of product is that somehow the benefit of the product is communicated to the consumer. While this sounds easy, the trick comes in when you want to communicate the product or service strength without being too heavy handed or descriptive.
Take the continued popularity and growth of green or eco-friendly products. By their very nature (no pun intended) these trendy products call for a particular type of name that strongly reinforces he brand’s benefits, organic qualities, simplicity, “greenness,” etc.
But it's not always that easy in practice, for one thing the "organic" marketplace is already becoming crowded, so be sure to elicit some professional naming help if you are developing a green brand.Here’s an Fast Company post about The Top Ten Worst Green Brands. And some some of these are quite bad. I have this thing about the misplace use of "baby" in brand names so Babyganics? Just say no. (But, I have to say, I’m not entirely in agreement with them about the new Nissan Leaf. Personally, I like Leaf better than Prius.)
Looking for affordable naming help for your organic brand or green product? For more information about our $99 naming packages, visit us at Namelancer.
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