Uncle Sam's Tips for Naming

Who knew the government could be so helpful when it comes to naming?

The other day I came across a basic, no nonsense (which I guess makes sense for the government) article about How to Name Your Business on Business.gov. The article include information about business registration by state as well.

I know. I know. Business registration or legal part of naming is not necessarily the glamorous, sexy part of creating names, but it's necessary. And if you're careful about checking the viability of your name candidates upfront you will save a lot of time and money in the end.

If you are on a corporate name selection committee or team, be sure the participants clearly understand that several (or many) names may need to be submitted before one clears legal. Try not to vote for one winner. Think Letterman. It's better to vote for a say a Top Ten List.

I know it's hard not to play name favorites at this point, but I've had many clients very disappointed when their first or second name choice is not available.

The way I look at this is that a good brand name is one you can own and protect outright. Don't feel bad that your "legally-clean" name may not be your first choice. The goal with all naming is to find that perfect name that will help you differentiate your brand, not be a "me too" name.

If you need help with your naming project, please visit Namelancer.