I have a general cautionary rule about naming ideas that I tell my clients, if it sounds too obvious or too good to be true, proceed with caution. With the Internet and social media connections it's going to be harder than ever to use well known names and if you do be sure to do your homework.
Along those lines, I'm noticing in today's ultra competitive business environment that companies are becoming more aggressive about about protecting their brand names.
Case in point. Here's an article from the Phoenix Business Journal about a local brewery that probably thought "Sun Devil" was the perfect name for one of their new dark red ales, but alas, ASU said no go. So now the San Tan Brewing Co. is having a beer naming contest instead if you'd like to participate it runs through Feb. 28, 2010.
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