It happens everyday in the naming business. There you are with your perfectly good brand name. You've had it a while and it's a name you like quite a bit for some very good reasons. Then BAM out of the blue a GIANT brand decides they like the name too. What do you do?
You have some tough branding naming decisions to make. Do you keep your brand name and ride along on what's likely to be a big budget wave? Of course, you might get towed under the ground swell or lost in the shadows. (Of course, you may also have adequate legal grounds for cease and desist, but this fight may get expensive and complicated.)
I was reading the other day that just this scenario happened to marketing agency (formerly) called Bing. Sound familiar? Here's their renaming story. Need help with your renaming project? Please drop us a line at Namelancer@hotmail.com. We name to please!
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