Product: Talenti Gelato
Name type: Eponymous (Def. An eponym is a person, whether real or fictitious, after whom a particular place, discovery, or other item is named or thought to be named. One who is referred to as eponymous is someone that gives their name to something, i.e. Julian, the eponymous owner of the famous restaurant Julian's Castle.)
Last night I was enjoying some Talenti Dark Double Chocolate Gelato from WholeFoods (super delicious, BTW, as is the Toasted Almond). Like many namers, I find it enjoyable, and often educational, to research name origins.
At first glance I assumed this was a coined Italian name, perhaps from a place or simply the Italian language. But, in this case, a visit to the Talenti website (http://www.talentigelato.com/) reveals the origin of the brand name stems from noted chef and architect (a most natural combination in Italy) Bernardo Buontalenti .
Name type: Eponymous (Def. An eponym is a person, whether real or fictitious, after whom a particular place, discovery, or other item is named or thought to be named. One who is referred to as eponymous is someone that gives their name to something, i.e. Julian, the eponymous owner of the famous restaurant Julian's Castle.)
Last night I was enjoying some Talenti Dark Double Chocolate Gelato from WholeFoods (super delicious, BTW, as is the Toasted Almond). Like many namers, I find it enjoyable, and often educational, to research name origins.
At first glance I assumed this was a coined Italian name, perhaps from a place or simply the Italian language. But, in this case, a visit to the Talenti website (http://www.talentigelato.com/) reveals the origin of the brand name stems from noted chef and architect (a most natural combination in Italy) Bernardo Buontalenti .
We can thank him for first creating the exquisite frozen treat, gelato, for the court of Francesco de' Medici in 1565. Linguistically, his family name also translates as “good talents” so that's obviously a nice name bonus. Their tasty tagline? How sweet life can be.
AlphaBeth’s Naming Tip of the Day:
Names Usually Have a Story…And if Not, Make One Up
When you can, include the story behind your name on your website. If you need to, er, fabricate something, that’s OK. I mean the name came from somewhere didn’t it?
Some clients might say, but what if I have a wonderfully fabricated “coined name” or abstract name, such as Alezoro (which I just made up using an A and Z, some of my favorite naming letters)? That’s a valid branding question and I promise to address that in my next post.
Naming thought of the day (courtesy late comedian Mitch Hedburg):
AlphaBeth’s Naming Tip of the Day:
Names Usually Have a Story…And if Not, Make One Up
When you can, include the story behind your name on your website. If you need to, er, fabricate something, that’s OK. I mean the name came from somewhere didn’t it?
Some clients might say, but what if I have a wonderfully fabricated “coined name” or abstract name, such as Alezoro (which I just made up using an A and Z, some of my favorite naming letters)? That’s a valid branding question and I promise to address that in my next post.
Naming thought of the day (courtesy late comedian Mitch Hedburg):
I want to get a job as someone who names kitchen appliances. Toaster, refrigerator, blender.... all you do is say what the “stuff” does, and add "er".
I wanna work for the Kitchen Appliance Naming Institute. Hey, what does that do? It keeps “stuff” fresh. Well, that's a fresher....I'm going on break”.
So I’m off on break as well. Have a good one. Beth.
I wanna work for the Kitchen Appliance Naming Institute. Hey, what does that do? It keeps “stuff” fresh. Well, that's a fresher....I'm going on break”.
So I’m off on break as well. Have a good one. Beth.
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