This Brandweek Naming Poll is from 2007, but I thought it was an interesting look at some more recent brand names and how industry insiders ranked the names.Some of the most appealing new names according to the poll:
- Spykes (an flavored malt beverage pulled from the market)
- Nike’s Tailwind footwear
- Calvin Klein IN2U fragrance
- Enjuvia (a menopause drug)
From a naming trend perspective, it’s interesting to note that this list includes a wide variety of brand name forms and types including:
- An English word spelling variation name
- An action verb name
- A symbolic compound “real word” name
- An OMG (though perhaps now LOL trendy?) texting/IM inspired name
- A coined Latin root name
One of the weaker brand names? Ultraviolet Man Summer Pop fragrance, which I have to admit is not only haphazardly wordy, but sounds an awful lot like a British 80’s band or at least their one hit single and not so much a desirable men’s cologne.
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