The other day I saw a talk show clip and one of the female guests mentioned (as they often seem to do on Oprah) that she was wearing SPANX.
Now that’s a cool brand name, isn’t it? Easy and fun to say, a bit risqué yet passes what one of my clients calls “the grandmother test,” and memorable. Women of all ages seem to have no problem admitting they are getting a bit of help from their SPANX (which is basically a slimming undergarment).
According to the SPANX website here’s the story behind the name: Sara Blakely (the brand’s inventor) recognized the value of the "k" sound. Kodak and Coca-Cola are two of the most recognized brand names in the world and in comedy. It is a trade secret that "k" words make people laugh and feel good.
So Sara felt that the "k" was good luck and had to be in her product's name. SPANKS hit her one day like a lightning bolt and eventually became SPANX with an "X" because she also knew that made up names were more successful than real names. We feel the name is edgy, fun, extremely catchy and for a moment it makes your mind wander (admit it).
AlphaBeth Naming Tip: Looking for a more unique name? Take a lesson from Kodak and Kinkos—Consider the impact of the letter K. According to the site Letter Frequency it’s also one of the least frequently used letters in the English language so it will help your name stand out from the crowd.
Letters of frequency in English language: e t a o i n s r h l d c u m f p g w y b v k x j q z
Now that’s a cool brand name, isn’t it? Easy and fun to say, a bit risqué yet passes what one of my clients calls “the grandmother test,” and memorable. Women of all ages seem to have no problem admitting they are getting a bit of help from their SPANX (which is basically a slimming undergarment).
According to the SPANX website here’s the story behind the name: Sara Blakely (the brand’s inventor) recognized the value of the "k" sound. Kodak and Coca-Cola are two of the most recognized brand names in the world and in comedy. It is a trade secret that "k" words make people laugh and feel good.
So Sara felt that the "k" was good luck and had to be in her product's name. SPANKS hit her one day like a lightning bolt and eventually became SPANX with an "X" because she also knew that made up names were more successful than real names. We feel the name is edgy, fun, extremely catchy and for a moment it makes your mind wander (admit it).
AlphaBeth Naming Tip: Looking for a more unique name? Take a lesson from Kodak and Kinkos—Consider the impact of the letter K. According to the site Letter Frequency it’s also one of the least frequently used letters in the English language so it will help your name stand out from the crowd.
Letters of frequency in English language: e t a o i n s r h l d c u m f p g w y b v k x j q z
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