Welcome to my Naming Blog!

This blog is for other namers, marketing directors, creative directors, brand managers, and anyone else who is interested in one of what I think is one the most fascinating and important aspects of branding—the Name.

As a naming expert and consultant, I’ve worked on over 100 naming projects for a wide range of products and to date have generated over 5,000 names in my “namestorming” sessions. I welcome your naming questions and project inquiries!

Also, if you have good story about you named your company, I’d love to hear it.

As a “professional” namer, I’m sometimes asked: why not pick a name from a hat? You could certainly do that. And I’m guessing there are many companies out there that may have done just that.

Today, more than ever, there are many compelling and sound business reasons to invest in a formal naming process:

1. The Internet is a crowded, competitive, and global marketplace. As many as 6 out of 10 names filed are already trademarked.
2. Unlike an advertisement, or even a logo, names may linger online, on resumes, in case studies, and in your customers’ memories…Forever.
3. Naming may be one of the more challenging marketing tasks you need to accomplish. 4. Desperation or last minute naming typically produces weaker names.
5. Your name is often your most valuable brand asset.