Sunday, April 5, 2009

Beyond the Thesaurus: Let’s go to the Movies


Today, more often than not, clients tell me they want an ultra modern, sleek name. But every once in a while, a project comes along where the product or service calls for a name that’s more time-honored and conservative. These names need a different type of creative muse for inspiration and ideas.

A while back I was asked to create some names suitable for a high quality, traditional cabinetry line. Typically, for this style of name, I might grab a British or European historical atlas. But this time, I decided to try another source—one of my “go to” sites for entertainment reference or just plain entertainment if you love movies and movie trivia.

I don’t’ know about you, but when I picture a stately, corbelled- kitchen I envision gracious, moss-covered homes in Savannah or New Orleans—locales steeped in history. In turn, I associate these settings with fiction or film.

In need instant Southern gratification and inspiration, I went to one of my favorite online reference sites IMDB. The site allows you to search their extensive data base by title, plotlines, characters, keywords, quotes, etc. As a result, it didn’t take long to find a plethora of interesting cabinet line names that would embody Southern grace and elegance.

Reviewing IMDB’s extensive list of Southern and/or Civil War era movies and their characters quickly provided a wealth of elegant and enduring names that would entice any interior designer. Names (and variations) like Jezebel, Laurely, Eatenton (for all you Steel Magnolia fans), Livingston, Ashton, DuBois, Raintree, Remy, and Summersby (one of the names ultimately chosen by the client).

So the next time you need name ideas for a product or service that lends it’s self to a particular time or place, grab a bowl of popcorn instead of the dictionary, and take a virtual trip to the movies.

Have a naming challenge that you need help with?

Drop me a line at namelancer@hotmail.com-- I’d love to hear from you. Beth.

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