The more I look around the web, the more it appears that crowdsource naming (and brainstorming) is definitely a hot creative trend. On that note, here’s another crowdsource naming site I came across this week: Naming Force. Haven’t had much of chance to test it yet, but I did respond to a few projects to see what happens.
Much like the other crowd naming sites, they pay a relatively small amount from $25 to $200 per project depending on the name. That being said, you’ll be the first to know if I ever actually receive payment from one of these sites.
I have to admit NamingForce seems to have hundreds of naming projects, but it’s rather hard to tell what’s really current or how old some of these projects are. After I “joined the force” as namer, I was “invited” to participate in the naming for a video production company.
Obviously, I’m not advocating no, or very little, pay for creative consultants online. But some creative freelancers might find these small projects to be a good (and rather enjoyable) way to keep their skills fresh for when larger projects come your way. Right now these sites are getting buzz and I think many folks (like myself) are curious to try them. It will be interesting to see if crowdsourcing "small fee" sites are sustainable models for creative projects without some enhancements, such as greater pay, more quality control, etc.
And if you're a client looking for affordable names? Well, I’d recommend some caution as I've said before. As a naming professional, I see these sites as “raw idea” list generators. If you try one of these sites and discover the perfect name, that's great. But most likely, you will need the list narrowed and evaluated by branding, naming, or trademark expert for business validity, legal issues, etc.
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